Helping Australian Families Stay
Safer In and Around the Water
Australia’s free family water safety guide, helping parents and children stay safer around pools, beaches, rivers, lakes and waterways.
- FREE Family Guide
- Proudly Supporting Surf Life Saving Australia
- Distributed Through Trusted Community Locations
Australia’s Family Water Safety Guide
Swim Safe Australia is Australia’s free family water safety guide, created to help parents, carers and children build safer habits around pools, beaches, rivers, lakes and waterways. Every edition combines practical advice, expert guidance and easy-to-follow
safety tips that families can use every day.
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Practical Safety Advice Easy-to-follow tips for everyday families. -
Trusted Community Distribution Available through pools, swim schools, surf clubs and community locations. -
Free For Australian Families Thanks to support from local businesses, every guide is available free to families through trusted community locations. -
Water Safety Experts Developed using trusted Australian water safety information and best-practice guidance.
What Is Swim Safe Australia?
Swim Safe Australia is Australia’s free family water safety guide, helping parents, carers and children build the knowledge and confidence to stay safer around pools, beaches, rivers, lakes and waterways. Every edition combines practical advice, expert guidance and easy-to-follow safety tips families can use every day.
Every edition includes practical guidance on:
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Simple, real-world water safety tips every family can use.
Practical Safety Advice
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Learn how to stay safe around surf, waves and rip currents.
Beach Safety
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Protect children around backyard and public swimming pools.
Pool Safety
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Understand the hidden risks of rivers, dams, lakes and creeks.
Rivers & Inland Waterways
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Helping children become safer and more confident around water.
Build Water Confidence
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Practical advice for boating, fishing, kayaking and water sports.
Boating & Water Activities
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Friendly reminders and expert advice throughout every edition.
Lifeguard Liam’s Tips
Our mission is simple: to help every Australian family enjoy the water with greater confidence, awareness and peace of mind.
Inside the Swim Safe Australia Guide?
Explore the key sections of the Swim Safe Australia guide. Each chapter provides practical advice, expert guidance and simple family-friendly tips to help Australians stay safer around water.
Safe At Home
Learn how to create a safer home environment with practical advice on pool safety, active supervision, family water rules and drowning prevention.
Safe At The Beach
Understand rip currents, surf conditions, beach hazards and how to recognise the safest places to swim.
Safe Around Rivers & Inland Waterways
Understand rip currents, surf conditions, beach hazards and how to recognise the safest places to swim.
Building Water Confidence
Understand rip currents, surf conditions, beach hazards and how to recognise the safest places to swim.
Boating, Water Activities & Emergencies
Understand rip currents, surf conditions, beach hazards and how to recognise the safest places to swim.
Designed to be kept, shared and referred back to whenever your family is around water.
**This guide supports—but does not replace—formal swimming lessons, active adult supervision or advice from qualified water safety professionals.**
40+ Pages of Practical Water Safety Advice
- Pool Safety
- Beach Safety
- Rivers & Inland Waterways
- Family Checklists
- Lifeguard Liam’s Tips
- Teen Water Safety
- Boating Safety
- CPR Basics
- Emergency Response
Why This Guide Matters
Every guide has the potential to save a life.
Every year, preventable drowning incidents and water-related injuries change the lives of Australian families.
While no guide can eliminate every risk, practical education, active supervision and greater awareness can help families make safer decisions whenever they are around water.
That’s why Swim Safe Australia exists.
357
Lives lost to drowning in Australia during the latest reporting year.*
Children 0–4
Remain Australia’s highest-risk age group around water.*
Many incidents
Can be prevented through education, supervision and preparation.*
Statistics sourced from Royal Life Saving Australia and Surf Life Saving Australia.
“The best rescue is the one that never has to happen.”
— Lifeguard Liam
public pools
Community centres
aquatic centres
surf clubs
Available Free Through Trusted Community Locations
Swim Safe Australia is distributed free through trusted community locations that families already visit every day, including public pools, aquatic centres, swim schools, surf clubs and recreation facilities.
Our goal is simple: place practical water safety education into the hands of Australian families where it can make the greatest impact.
**This guide supports—but does not replace—formal swimming lessons, active adult supervision or advice from qualified water safety professionals.**
Medical Centres
recreation centres
swim schools
Family Venues
Creating Safer, More Informed Communities
Every guide placed into a family’s hands is another opportunity to prevent a tragedy.
Through practical education, trusted community partnerships and free distribution, Swim Safe Australia helps Australian families build the knowledge and confidence to make safer decisions whenever they’re around water.
Educate
Providing practical water safety education.
Empower
Helping families make safer decisions around water.
Protect
Working together to build safer communities.
Proudly Supporting Our
Charity Partner’s Mission
Swim Safe Australia proudly supports one Official Charity Partner and their ongoing mission to help Australians stay safer in and around the water.
Why It Matters
*357 people lost their lives to drowning in Australia in the latest reporting year.
Why We Support
Our Official Charity Partner
Through practical education, community partnerships and accessible resources, Swim Safe Australia helps Australian families make safer choices around water while proudly supporting the important work of our Official Charity Partner.
“Knowledge today can prevent tragedy tomorrow.”
— Lifeguard Liam
Supporter Benefits
Supporter Benefits
Why Businesses Choose To Support Swim Safe Australia
Support a trusted community initiative while promoting your business to local families across Australia.
Every partnership helps fund the free production and distribution of Swim Safe Australia while giving your business valuable exposure through our printed guide and online Supporters Directory.
Reach Local Families
Connect your business with local parents, carers and families through trusted community distribution and ongoing online exposure.
Print & Digital Exposure
Be featured in both the printed guide and the online Supporters Directory, giving your business year-round visibility.
Professionally Designed Advertisement
We professionally design your advertisement at no additional cost, making participation simple and hassle-free.
Align With A Positive Community Cause
Show customers your business proudly supports practical water safety education and stronger Australian communities.
Limited Industry Placement
Only a limited number of businesses from each industry are featured, helping your brand stand out.
Helping Fund Community Education
Your partnership helps fund the free production and distribution of practical water safety education to Australian families.
Every Supporter Receives
5,000+
Guides Distributed Per Campaign
Professional
Advertisement Design Included
Print + Digital
Community Exposure
Reach Local
Families
Helping Fund
Water Safety Education
No design experience required. We professionally create your advertisement at no additional cost, making it easy to become a Swim Safe Australia Supporter.
Every Supporter Receives
Your Support Includes:
Professionally Designed Advertisement
Printed guide placement
Online supporter directory listing
Digital Promotion
Community Recognition
Supporting Water Safety Education
Help Build Safer Communitites
Become A Community Supporter
Help keep Australian families safer around water while promoting your business through a trusted national community initiative.
- Professionally designed advertisement
- Online Supporters Directory
- Printed guide placement
- Community recognition
What Families & Community Partners Say
Early feedback from families and community partners has been overwhelmingly positive.
FAMILY WHO RECEIVED THE GUIDE
“I picked up a copy of the guide at our local pool and was surprised by how useful it was. My kids loved reading through it and it sparked some really important conversations about water safety at home. As a parent, I think every family should have access to information like this.”
Gold Coast Parent
SURF CLUB / COMMUNITY VENUE
“We’ve displayed Swim Safe Australia guides in our reception area and they’ve been extremely popular with members and visitors. The content is easy to understand, professionally presented and promotes important water safety messages. We’re proud to support an initiative that helps educate families and strengthen community awareness.”
Club Manager, Sunshine Coast Surf Club
BUSINESS SUPPORTER
“We decided to support Swim Safe Australia because it aligned perfectly with the families we serve. The process was simple, the advertisement looked professional, and we’ve already had customers mention they saw our business in the guide. It’s great to support something that genuinely benefits the local community while also promoting our business.”
Owner, Coastal Family Dental
Become A Swim Safe Australia Supporter
Interested in supporting Swim Safe Australia? We’d love to show you how your business can help fund free community water safety education while gaining valuable local exposure. Complete the form below and we’ll be in touch.
Join Thousands Of Australians Helping Build Safer Communities
Whether you’re a parent, school, surf club, community organisation or local business, together we can help reduce preventable drowning through education and awareness.
Helping Australian families stay safer around water through practical education, trusted partnerships and free community distribution.
Proudly Published By
Swim Safe Australia is an independent community publication that proudly supports our Official Charity Partner. It is not an official publication of, or produced by, our Official Charity Partner. The safety information provided is general in nature and is not a substitute for professional training, official safety advice, swimming lessons or active supervision.